Digital Marketing Insights

Pro tips cover the gamut from changing up the subject line, to email personalization, to behavioral marketing. Some may seem like basic ideas, but if you dig a little deeper into each of them you’ll see that not only can they be easy to implement, but there are many ways to use them.

Email marketing can be very complex; it is more than just importing contacts to sending out a campaign. If you are used to email marketing, building new campaigns and promotions can rapidly become very straightforward …