Digital Marketing Insights

For a very long time now, social media has been more than just a buzz word in the marketing arena. Every business organization has a social media and digital marketing strategy integrated in its business …

It’s the first quarter of 2013, and everyone has turned soothsayer! Everyone’s busy analysing data, looking for patterns, trying to figure out and predict what 2013 is likely to throw up for digital marketing, social …

For a majority of us, social networking sites take up a large chunk of our time. Even if you’re not a professional social media marketer, you are likely to be plugged into Facebook every single …

2012 has been a revolutionary year for the SEO industry because of the introduction of some important algorithm updates like Penguin, and updated versions of Google Panda. As a result, we now have several factors …

If numbers tell a story, then the story of online India seems to be a really exciting one! Be it internet connections, smartphone users, tablet users, or social media; the numbers have shown a consistently …

Social media is a lively, very chilled out workspace! And you tend to think it’s all about chilling on social platforms and starting conversations, right? WRONG!!! There is a lot more to social media than …

For companies, it is always about finding the right candidate for the right job. With the advent of social media, it has never been easier for companies to achieve this objective. Recruiters today are spending …

Now before I baptise you as digital marketing strategy gurus, remember, I’m not ‘ the one’ you’re looking for; nor am I here to give you a spiel. I’m just a regular guy putting down …

Social media changes daily. It doesn’t always feel like a big change because we are accustomed to changing and moulding ourselves to it while it happens. Also the change isn’t always technical. A lot of …

When it comes to social media for brands or companies, most people think of a Facebook page with pictures, contests, and customer interactions. Our current use of social media still leaves a lot more to …