Digital Marketing Insights

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Social Media

April 10th, 2013

Big Data and social media: A match made in heaven?

Social Media Marketing

For a very long time now, social media has been more than just a buzz word in the marketing arena. Every business organization has a social media and digital marketing strategy integrated in its business …

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February 22nd, 2013

Social Media 2013 – Hot on Twitter and featured by Slideshare!

Social Media Marketing

It’s the first quarter of 2013, and everyone has turned soothsayer! Everyone’s busy analysing data, looking for patterns, trying to figure out and predict what 2013 is likely to throw up for digital marketing, social …

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February 18th, 2013

The 3 M’s of Social Media Analytics for Rookies!

Social Media Marketing

For a majority of us, social networking sites take up a large chunk of our time. Even if you’re not a professional social media marketer, you are likely to be plugged into Facebook every single …

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February 15th, 2013

Search Engine Optimization: New Strategy for 2013

Search Engine Optimization

2012 has been a revolutionary year for the SEO industry because of the introduction of some important algorithm updates like Penguin, and updated versions of Google Panda. As a result, we now have several factors …

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December 4th, 2012

So it has been a year; and what a year it has been for online India!

Digital Marketing

If numbers tell a story, then the story of online India seems to be a really exciting one! Be it internet connections, smartphone users, tablet users, or social media; the numbers have shown a consistently …

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September 22nd, 2012

What you should definitely do on social media – NOT!!!

Social Media Marketing

Social media is a lively, very chilled out workspace! And you tend to think it’s all about chilling on social platforms and starting conversations, right? WRONG!!! There is a lot more to social media than …

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August 4th, 2012

Tips to Effectively use Social media for Recruitment

Social Media Marketing

For companies, it is always about finding the right candidate for the right job. With the advent of social media, it has never been easier for companies to achieve this objective. Recruiters today are spending …

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August 2nd, 2012

Social Media and the Gospel

Social Media Marketing

Now before I baptise you as digital marketing strategy gurus, remember, I’m not ‘ the one’ you’re looking for; nor am I here to give you a spiel. I’m just a regular guy putting down …

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July 27th, 2012

New Players and Old Games

Social Media Marketing

Social media changes daily. It doesn’t always feel like a big change because we are accustomed to changing and moulding ourselves to it while it happens. Also the change isn’t always technical. A lot of …

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July 25th, 2012

Social Media – An alternate communication channel

Social Media Marketing

When it comes to social media for brands or companies, most people think of a Facebook page with pictures, contests, and customer interactions. Our current use of social media still leaves a lot more to …

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