Digital Marketing Insights

The digital world is filled with conversations comprising of question-answers, reviews-suggestions, critiques- compliments for your brand or its products and services. You need a mechanism to channelize this rich feedback into your strategy in order …

Mobile apps are the new digital identity of a brand. The mobile app helps the brand to build loyalty, increase visibility and accessibility along with increase exposure. The brand can communicate with the consumer on …

It’s been 18 years since the first Banner ad graced the top of a webpage, and it is still the most used form of online advertising. Banner ads continue to be a high priority digital tactic for most …

Who would have thought the bad-guy from the Bollywood cult classic Sholay will take a selfie? Well yes, the dreaded villain was in a light mood and took a picture of him on his brand …

Designers today seem to have taken to flat design because it feels sharp and futuristic, and allows them to focus on an enriching user experience. The problem in this is that many of these designers …

You must have seen images of political leaders flashing on your Facebook timeline, banner ads popping up on any website that you visit, topics favouring a party or a leader trending all day on Twitter. …

Recent news had it, that thousands of WordPress sites with an administrator username set to ‘admin’ or ‘Admin’ were hacked via large scale brute force attacks. A majority of these attacks were dictionary based attacks …

Facebook recently introduced support for hashtags – allowing users to view a feed of posts by people and pages about a specific term, with a hashtag. Example, if you search for #Books, you can see …

Facebook apps are slowly becoming an integral part of the Facebook timeline. And working in a social media agency, adapting to Facebook’s constant changes and updates is more a matter of ‘when’ (generally assumed immediately) …

In the networked age that we live in, live-tweeting has become an important part of having an integrated presence at events and conferences. When done right, live-tweeting can prove to be a great way to …