What’s Up @Ethinos?
This month has been a hectic, crazy, and exciting one for all of us at Ethinos. The beginning saw us renew our partnership as the creative and digital marketing partners for NASSCOM once again. And …
Social Media – An alternate communication channel
When it comes to social media for brands or companies, most people think of a Facebook page with pictures, contests, and customer interactions. Our current use of social media still leaves a lot more to …
Has your brand achieved gaming glory yet?
Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …
Has your digital marketing strategy tapped the Twitterverse yet?
If you haven’t been tweeting away for your business yet, you might be missing out on a major opportunity. Twitter, a micro-blogging platform that lets you express yourself in 140 characters is proving to be …
Facebook Insights – What do they tell you and how do they help you?
When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …
Digital Media Snapshot
If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …
India…digitally yours!
If statistics are anything to go by, digital media in India is set to grow. And how! Internet, mobile connections, broadband connections have all grown by double digit percentage figures. It is also interesting to …
Social Media Not Just for Marketing Or Social Media Agencies
Ethinos was invited to conduct a session at a recent Gripel Effective Channel Management Masterclass. The event was focused on social media as an alternate channel. The audience consisted of managers & Heads of well …
Ethinos Match Predictor Predicts the Worldcup
The story of how Ethinos Match Predictor measuring Online chatter around the world cup matches was able to predict the outcomes of the World Cup Matches.
5 musts for Great Customer Communication Management.
If you are not communicating effectively with your customers, someone else is! In today’s times, communicating effectively with your customer is regarded as a game changer. Industries like Telecom, Banking, Retail and Utilities are investing …