Ethinos makes it to the Top 10 in ‘The SkunkWorks Challenge’ by afaqs and Times of India!
Yes. We know that the headline does not tell you much! Because that’s what this blog post is for!
So read on! Let’s start from the start!
What is The SkunkWorks Challenge?
It’s a brainwave that Times of India and afaqs had while they were wondering how to figure out who would be the best digital partner for Times of India’s Lead India Programme. The main reason for this challenge is the fact that the best of ideas buzz as much if not more, in informal, cosy cubicles of small agencies; as they do in the plush lobbies of the big agencies. So why not give everyone an equal chance?
Every agency or individuals who wanted to compete, had to upload just one document that showcased why they were an ideal choice. This was the first round of elimination; to shortlist Top 10 among the ones that had entered.
What did Ethinos do?
We made the most of the chance we got! And made it to the Top 10! A neat little infographic that truly reflected the spirit and creativity of Ethinos did it for us. You can take a look at it here: http://slidesha.re/1341QO8 and get to know us a little better, maybe?!
So what happens next?
The challenge begins! The Top 10 teams of agencies/individuals will now go to Delhi for the actual competition. July 14th will see the teams getting a digital marketing brief to work on. For the next 24 hours; they will be locked up, cut off from the world, with nothing but their creative and strategic skills to come out with the most mind-blowing solutions to the marketing brief they’ve got. On 15th July the teams will present their solutions to a jury and a client. The winner gets a cash prize of Rs. 100,000 and digital duties of the Times of India Lead India Programme.
Fingers crossed!
It is super excitement mixed with a healthy competitive spirit at Ethinos, as we figure out which two of our digital natives represent us. And like we do for all our projects, we are surely giving this one everything we can and more. Because, while it’s a great feeling to be among the Top 10 digital agencies across the country, it cannot beat the feeling of acing them all to win the challenge!
So it’s Game On!
Amol Maokar is a Senior Content Writer, previously a journalist, with an extensive experience in creative writing and editing. He has an uncanny knack of adding humour to his content pieces.
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