6 ways of Improving your Social Media Optimisation
Is your social media content hum drum or does it stand-out? Some simple tweaks and edits are all it takes to draw readers to your social media posts and away from others. CTAs, questions and …
3 Digital Marketing Apps to Keep You Updated on Marketing Trends
Newspapers and magazines are a thing of the past. Today is the time of convergent journalism and the fight between rival editorial offices for users’ attention. These offices produce nearly all types of media and …
8 Tips To Increase Your Conversion Rate
Nowadays, generating traffic on a business’ website is essential. Brands dedicates hundreds of hours towards ensuring that they rank higher than they competitors. Some brands even spend money on experts who can help them generate …
Digital Marketing – An Introduction to the Basics
If you want to sell your content or product you have to target your audience from where they are. In the recent years, there has been a tremendous inflation with technology and internet. Users are …
Search Engine Marketing (SEM) or Search Engine Optimization (SEO), which is more effective?
If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective …
5 Cost-Effective Digital Marketing Strategies to Boost Brand Awareness
Nothing can sell quite like a powerful brand image. No pushy ads or promotions can replace what a well-built brand can do in terms of bringing in more revenue. However, in this competitive modern climate, …
How to Perform Reputation Management SEO for Your Branded Keywords
Search engine management today is one of the essential tools for any business. It is widely used to affect sales through SEO optimization and also used in reputation management of enterprises to increase the reliability …
10 Digital Marketing Techniques Well Known Business Brands Have Used
Online marketing or digital marketing is absolutely critical when it comes to any business succeeding, no matter which industry you are involved in. Whereas in the past traditional advertising was used by businesses, these days …
Listen and Learn: 5 Excellent Digital Marketing Podcasts
A busy digital marketing professional can’t easily read many potentially unsatisfactory articles and books or watch videos reexplaining concepts they already know about. Chances are you are looking for something a little more focused and …
How to Utilize #Hashtags Appropriately in Social Media Marketing?
Hashtags are a fundamental part of any social media marketing strategy. Whenever a user adds a ‘#hashtag’ to their post, it can be indexed by the social network and are hunted by other users. Once …