Digital Marketing Insights

Influencer and affiliate marketers may look and sound like something very similar, especially because that occasionally influencer utilizes a hybrid adaptation of affiliate marketing to earn money. This can make it truly confounding to make …

When you are running a business, it is natural for you to have a few customers who are not happy with the quality of their purchases. However, if the customer is not satisfied, it can …

PPC (pay-per-click) campaigns are amongst the most effective marketing strategies for B2B companies who are looking to increase their sales. The great advantage of PPC is that your potential customers are already looking for you, …

To be successful with any B2B marketing campaign, it’s imperative to know what a B2B marketing campaign truly is. B2B marketing campaigns are systematic, targeted set of efforts devised to achieve a certain goal. The …

Do you own a business? Great! Do you have a business website and mobile app? Superb! Is it designed to make your users happy? Most of the times, we fall for things that look all …

Digital marketers are always digging for ways to leverage the brand website to accelerate the user journey through the marketing funnel. Isn’t it true? Be it a blogging website for an individual or a website …

Statistics prove that digital marketing-driven companies are actively turning to personalized marketing tools. According to a survey conducted by Infosys, 86% customers agree that personalization has influenced their shopping habits and decision-making. While personalization can …

Influencer marketing campaigns are becoming increasingly popular. This marketing approach taps into existing social media community leaders, termed as influencers, to effectively communicate brand content and messaging over platforms such as Twitter, Instagram and LinkedIn. …

Data is allowing marketers and strategy experts understand their customers in ways that one could only dream of twenty years ago. The ability to understand how customers interact with products and brands is helping business …

Marketing is a vital part of every business, but since customers are evolving, the strategies of reaching them must also change and be up to date. This is where marketing automation comes in handy. There …