Digital Marketing Insights

As marketers, we are very much aware of the value of getting our content viral. In a way, many content marketers view viral content as the holy grail of content marketing. Remember the ALS Ice …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …

Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …

Before reading further let me tell you upfront, this is an article that that debunks common myths and misconceptions about Social Media Marketing.In my experience there are certain misconceptions pertaining to social media that, I …