Digital Marketing Insights

Digital marketing has become an essential tool for every business that intends to survive in this crowded market and harsh competition. This leads to the wrongful understanding that the digital is on its way to …

Did you know that Instagram has over 500 million users? Can you even begin to imagine how many photos and videos have been shared on this fast-growing social media network? Well, the numbers are too …

Converting an onlooker or a visitor to a loyal customer is a goal all businesses want to achieve. Here are the 5 Powerful Ways To Leverage Urgency To Influence Conversions.

Conversion Rate Optimisation refers to the process of improving conversion rate of various sections of your website. Read how CRO affects eCommerce Websites.

Voice search is the new age medium to practically find anything you need from the web.  The easy-to-use voice search has dramatically increased in the recent times with greater access to more personal assistance software …

As marketers, we are very much aware of the value of getting our content viral. In a way, many content marketers view viral content as the holy grail of content marketing. Remember the ALS Ice …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …

Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …

Before reading further let me tell you upfront, this is an article that that debunks common myths and misconceptions about Social Media Marketing.In my experience there are certain misconceptions pertaining to social media that, I …