Find out what Graph Search, Facebook’s new feature is all about!

Social Media Marketing

The Facebook Graph Search is a new Facebook feature which gives people the ability to ‘map out their relationships with the people and things they care about.’ The Graph Search is a new way for you to find people, photos, places and interests that are most relevant to you on Facebook.

Facebook in one of their newsrooms explained the graph like this:

“Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: ‘hip hop’) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: ‘my friends in New York who like Jay-Z’) to get that set of people, places, photos or other content that has been shared on Facebook. We believe they have very different uses.”

It is available as a beta preview on the website, where people can join the waiting list for a preview of the tool.

Facebook will draw its set of results from information such as occupation, alma mater, address, events, etc. that you and I have entered on our profiles; tags, photos, locations we have been to and our long lists of Facebook page likes on communities, brands, activities, etc.

If you are wondering what kind of searches can come out of a Facebook Graph search, Actual Graph Searches, a tumblr blog by Tom Scott, will help you understand it.

Some of the search results which were crowd-sourced are funny, hypocritical and embarrassing at times as shown below:

“Married people who like Prostitutes … these people’s spouses”

“Current employees of Tesco who like horses”

“Current employers of people who like Racism”

“Spouses of married people who like [cheat-on-your-partner dating site] Ashley Madison”

“Mothers of Catholics from Italy who like Durex”

“People who like Focus on the Family [anti gay marriage] and Neil Patrick Harris [very gay and due to be married with kids]”

“Single women who live nearby and who are interested in men and like Getting Drunk”


Have you got a chance to try out Facebook Graph Searches? Do you think it makes the whole process of finding people with specific interests a lot more fun? Will it end up being a boon or a bane to marketing?

Let us know your thoughts in the comments!

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