Olympics Fever Grips Ethinos!

Social Media Marketing

Voice of India

Managing the digital marketing activities for Olympic Gold Quest and being closely involved in creating and managing the social media presence for the Olympic athletes supported by them has most of us at Ethinos very Olympic savvy and totally excited about the Olympics 2012.

Hectic work pace, crazy deadlines, innumerable client meetings notwithstanding, we still manage to catch the Olympic Games when India is competing. The cheering and excitement in our office when Gagan Narang was few minutes away from winning his Olympic medal, would have made a lot of passersby wonder if they were missing out on some exciting India-Pakistan cricket match!

And our Olympics obsession doesn’t end there! We’ve managed to integrate the Olympics 2012 with what we do best; digital marketing. So, as a result of our love for sports other than cricket, and the need to keep trying out things we haven’t done before, we present;

The Ethinos Olympics 2012 Dashboard

It is a tracking tool that will give you the latest updates on the positive and negative comments people make about the Olympics, online chatter about the Indian Olympic athletes, the trends in online India’s mood during the Olympics, and a general perspective on what the World Wide Web is saying about the Olympics.

Do check the dashboard, share it with your friends and keep the conversation going!

If you were to design an Olympics tracking tool, what all would you include in it? Feel free to reach out to us and tell us what works and what doesn’t.

Siddharth Hegde

Marketer, Maven, Mentor. 3 Ms that define Siddharth Hegde, a.k.a. Sidd, Managing Director of the effervescent and ebullient Digital Marketing Agency, Ethinos. He tucks in over 18 years of sales & marketing experience under his belt, gathered from Fortune 500 and other inspiring companies that he has worked with. Sidd is a technology zealot since almost two decades, keenly tracking the interplay between technology, design, and usability across products and services. He brings to the table an industry understanding & background in digital strategy formulation & implementation. In his free time, he enjoys sailing, scuba diving, white water rafting, trekking, and seeking out the outdoors.

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