Why I’d pick jQuery over Flash?

Branding and Design

Branding logo design

jQuery is a free and open source file available to easily create anything right from low level animation to advanced special effects. jQuery is a fast and short JavaScript Library i.e. js file; that simplifies HTML document traversing, event handling, animating, and AJAX interactions to allow rapid web development.

Flash files are self-created design files and not easily available online. They are also heavier than those of jQuery. From a search engine optimization perspective, jQuery is better and more understandable than Flash. SEO crawlers cannot read Flash files whereas jQuery files are easily readable for the crawlers. Thus brands these days prefer to include corporate identity design based on jQuery rather than Flash for their website and other digital marketing platform designs.

Flash manipulates vector and raster graphics to provide animation of text, drawings, and still images. It is frequently used for advertisements, games, and flash animations for broadcast.  It supports bidirectional streaming of audio and video, and it can capture user input via mouse, keyboard, microphone, and camera. Flash contains an object-oriented language called ActionScript and supports automation via the JavaScript Flash language (JSFL).

With a huge, reliable, and slick way of providing solid cross-platform graphic animation, audio and video support in the browser; Flash has definitely earned its place in webspace where many others have failed miserably. Adobe Flash is a popular method of adding animation and different types of interactivity to web pages. With the help of its scripting language called ActionScript, Flash has taken animation to an entirely different level.

Before jQuery, animation or sliding of images was impossible without Flash. But after jQuery, due to its better, easier and quicker adoption, people have started ignoring Flash as far as possible. The main reason behind this is not that jQuery is a lot superior to Flash; but the fact that implementation of jQuery over Flash makes the design SEO friendly and thus contributes to get a better search engine ranking for the page. Thus a jQuery based design gets better results from the digital marketing strategy.   Moreover, if anyone uses Flash content in their website, the client needs a browser supportive application i.e., Flash Player in order to be able to see it. This application needs to be updated from time to time; whereas in jQuery, no external application is required for the client to view the website content.

jQuery is now slowly moving ahead of Flash and grabbing the web market. An important factor contributing to this shift is that Flash does not run on iPhone, iPads, and other mobile devices; whose use for internet access is globally increasing in leaps and bounds.

Though Flash still has some of its unique uses intact, jQuery is capable of replacing most of the functionality that once upon a time used to be possible only with Flash.

And thus, if I had to make a choice, it would be jQuery over Flash. What do you think? Does your digital marketing agency recommend Flash or jQuery? What do you think are the factors that determine the preference? Let’s get talking!

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