Social Media and the Gospel
Now before I baptise you as digital marketing strategy gurus, remember, I’m not ‘ the one’ you’re looking for; nor am I here to give you a spiel. I’m just a regular guy putting down …
New Players and Old Games
Social media changes daily. It doesn’t always feel like a big change because we are accustomed to changing and moulding ourselves to it while it happens. Also the change isn’t always technical. A lot of …
Social Media – An alternate communication channel
When it comes to social media for brands or companies, most people think of a Facebook page with pictures, contests, and customer interactions. Our current use of social media still leaves a lot more to …
Pinning is my Social Busy-ness
Facebook, Twitter & LinkedIn is old school. For a lot of social media marketing professionals, Pinterest is the newest favourite! Well, what makes this new entrant so special? Why has Pinning become so interesting and …
EMAIL NEWSLETTERS – DECODED
If you’re one of those who’ve had the harrowing experience of coding an HTML E-newsletter, and spent hours trying to figure out what you’ve done wrong that’s causing the design to render differently on different …
Facebook v/s Twitter – The battle of the best
When you think of social media platforms, Facebook and Twitter are the two giants that will most likely be the first ones to strike your mind. They have virtually become generic names for social networking! …
Has your brand achieved gaming glory yet?
Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …
Tips for NGO’s to use Social Media for Raising Funds
Out of interest and also a sense of duty I feel towards society, I’ve generally always believed in doing my bit to support charitable causes. In the course of my business interactions and as a …
Quick Tips to Get Your Landing Page Design Right
So you’ve planned the perfect digital marketing strategy. Placed the right ads on the right sites and got your target audience to click them. And now they’re on the landing page. Your company’s first interface …
Facebook Insights – What do they tell you and how do they help you?
When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …