Imagine trying to play poker with all five of your cards face down on the table. How likely would you be to make a huge bet if you had no idea how good your hand was?
It’s the same in lead generation, where far too many marketers gamble on their conversion numbers without knowing exactly how many of those conversions are actual sales leads. That’s why lead validation is such an important element of any Internet marketing campaign, because it allows you to know exactly how many true sales leads you’re generating — and gives you more complete information than simply counting all conversions equally.
The following guide illustrates why lead validation should be part of your campaign. Without it, you could be gambling without having all of your cards on the table.
Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North. His focus is on Internet marketing and website services, and technology.