Snapshot of Digital India – October 2016
With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …
Top 5 Most Popular Content Management Systems
Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …
Marketing Automation: Scaling Up Your Digital Marketing Performance
If you’re a marketer who hasn’t heard of marketing automation, then you’re probably living under a rock! Marketing Automation has been on the radar of marketing teams for quite some time now. While a small …
Content Marketing Trends To Follow in 2016
We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …
The Ultimate Guide To YouTube SEO – The Second Largest Search Engine
You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …
Snapshot of Digital India- March 2016
Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …
India’s Contribution To The Digital Revolution – Of The People, By The People, For the people of India
More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …
‘APPy DOWNLOADING! – 10 Tips for Optimising App Install Campaigns on Google Adwords
How do you increase your app installs? How do you keep Cost Per Install (CPI) under control? What strategies can you apply to your campaign and how? How can you checkmate competition when entering the …
Snapshot of Digital India- September 2015
Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …
WhatsAppinar – Taking Brand Communication A Step Further
Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …