Digital Marketing Insights

One of the most important trends in digital marketing is marketing automation. Studies say that marketing automation heightens conversions by 77%, increases sales productivity by 14.5%, and reduces marketing overhead by 12.2%. So, businesses and …

Source: PeppyBiz Nowadays, everything is feasible with a few clicks. Whether it be reaching out to people across the globe or getting stuff delivered at your doorstep. Everything is automated. While automation is quite a …

Nowadays, there is no successful business without a marketing plan. Just as you design a work pipeline for central departments: finance, production, technical support, the marketing plan is the roadmap with strategies that improve your …

Marketing is a vital part of every business, but since customers are evolving, the strategies of reaching them must also change and be up to date. This is where marketing automation comes in handy. There …

Email marketing represents one of the cornerstones of marketing automation. It allows marketing teams and their respective companies to communicate with the audience on a personal level. The reason for this is because the majority …

Just like all other business processes, marketing automation is all in the details. It is as good as your craftwork on the campaign.

Traditional Marketing Strategies fail, you have to constantly be on the lookout for new ideas to get your product out there and people interested in buying it. Here’s how you can gamify your efforts.

Conversion Rate Optimisation refers to the process of improving conversion rate of various sections of your website. Read how CRO affects eCommerce Websites.

It may sound unbelievable, but email marketing has outrun such, unbeatable competitors as SEO and content marketing. Let’s see what recommendations experts give to make it even more efficient the next year.

Every business that exists is facing a solid competition around the world, hence it becomes very tough to rope in customers. However, a business cannot be operated to reach its maximum point without it being …