Read why digital marketing is going to be BIG…very BIG in India!

Digital Marketing

digital marketing strategy

Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’

Our latest compilation of statistics, Snapshot of Digital India (February 2013) captures some of the online connectivity, social media, social commerce, mobile commerce milestones that India has accomplished; and also the numbers it looks forward to surpass in the coming years. It will be useful to you while determining the scope and objectives of your digital marketing strategy.

This presentation contains updated statistics about the latest trends in smartphone and tablet usage, as well as a section on the country-wise comparison of social media usage.

We have also included facts and figures on Near Field Communication (NFC), a technology that is still at a nascent stage in India; but on its way to entering our lives like never before. NFC involves the use of a set of short range wireless technologies that require a distance of 4 centimeters or less to initiate a connection. It is predicted to be the technology of the future to make mobile payments through mobile phone devices.

If you want to see the transition of digital and social media marketing in India over past year, you can check the previous presentations in our quarterly Snapshot of Digital India series; Snapshot of Digital India (January 2012), Snapshot of Digital India (May 2012), Snapshot of Digital India (August 2012), and Snapshot of Digital India (November 2012).

Social networking has already transformed the way we live and do business; and it is pegged to make further inroads in many business processes.

Do take a look at the presentation and feel free to express your views and opinions in the comments!

Siddharth Hegde

Marketer, Maven, Mentor. 3 Ms that define Siddharth Hegde, a.k.a. Sidd, Managing Director of the effervescent and ebullient Digital Marketing Agency, Ethinos. He tucks in over 18 years of sales & marketing experience under his belt, gathered from Fortune 500 and other inspiring companies that he has worked with. Sidd is a technology zealot since almost two decades, keenly tracking the interplay between technology, design, and usability across products and services. He brings to the table an industry understanding & background in digital strategy formulation & implementation. In his free time, he enjoys sailing, scuba diving, white water rafting, trekking, and seeking out the outdoors.

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