Snapshot of Digital India – December 2013!
How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …
My Take on Social Media and Politics
When the world moved to social media; so did politicians. No matter what the medium, when it comes to advertising and marketing, there isn’t a medium that politicians will miss out on, in order to …
You don’t want to read this! Seriously!
Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …
Dethroning of the Mighty Television Commercials
What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …
‘Graph’ically Yours… A look at the new Facebook insights
‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …
Social media is like teenage sex!
Working in a social media agency, one often comes across similar sayings. Social media is like teenage sex, everyone wants to do it but only a few are doing it right. We have often had …
Getting Social with your Product
Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …
The Recipe to the perfect Viral Campaign!
Did you know that the Harlem Shake videos have been viewed world over by over 700 million people and counting? The Harlem Shake video phenomenon seemed to dwarf even the recent ‘Gangnam Style’ video which …
Google Analytics and Google Webmaster – 2 Free Tools no Search Marketer can afford to ignore!
Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of …
Top 5 Resources to help you keep track of the Google Algorithm
Last year there were many updates to the Google algorithm; and these affected many brands and websites. Today, the Panda, Penguin, EMD, and other algorithms; not only improve Google search results; but also keep webmasters …