The Social Way of Life
We live in an ever-changing and constantly adapting world. Not so much in the biological sense of the term, but in terms of the sphere of social trend that envelopes us. That very sphere which …
Brownie points for working in Social Media Company
When Facebook was launched in 2004, nobody thought that it would be a craze in itself. Being social had a different meaning altogether. Social meant ‘hanging out’ with people. In real. Facebook changed the whole …
Is Social Media too Masculine?
Social media is a virtual world that everyone wants to be a part of. To network, to interact, to share opinions and do a lot more. Irrespective of whether the individual is a male or …
CxOs going digital…like a boss!
Think top level management has better things to do than be on social media? Think digital marketing strategy is usually relegated to the lower levels of management? Well; then you’ve got to think again! These …
Do B2B companies really need a digital media strategy?
Social media, through its very nature of being interactive and conversation based, makes a very strong case for itself when it comes to marketing products and services to consumers. However, if we were to look …
10 Commandments of Social Media for Businesses
So you’ve finally decided to get your business online and go digital. What next? How do you go about planning and implementing a digital marketing strategy that really adds value to your business? The 10 …
A sound digital marketing strategy – your chance to level the field!
“Digital Marketing is like teenage sex, everybody’s excited about it but very few people are doing it well.” – Keith Weed, CMO, Unilever Global Are you one of those who aim to get it right …