Tips to generate higher engagement levels on Facebook

Social Media Marketing

Own a Facebook page? Have a community of audience to engage on Facebook? Here are five ways to better the engagement levels on your Facebook community page.

  1. 1. Ask Questions:

Asking questions is a great way to start a conversation with your audience or spark off a debate among the audience. The questions can range from a range of variety of types, from a simple Yes/No question to direct, specific, or even experience based questions.

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2. Make the length of the update as short as possible:

Short and crisp posts give you a better response from people than long posts. Engagement levels do vary a lot for the short posts as well, but research shows that posts with less than 100 characters catch the user’s eyes more than the longer ones and there’s a better chance that the audience will engage with the page.

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3. Identify the time where the engagement is highest

It is important to identify the ideal time to engage with the fans of your page; to ensure that the engagement levels remain high. A study by bit.ly shows that engagement levels are the highest between 1:00 p.m. to 3:00 p.m.

According to socialexaminer.com, links posted between 1:00 p.m. and 4:00 p.m. get the highest click-through rates, with Wednesday, 3:00 p.m., being the best time to post in all week. Links posted before 8:00 a.m. and after 8:00 p.m. are less likely to get shared.

According to a study done by Buddy Media, engagement rates are 18% higher on Thursdays and Fridays than other days of the week.

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4. Post pictures

Have you heard the old saying, ‘A picture is worth a thousand words?’ Research shows that pictures on an average give you more interaction rates than a plain text post.

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5. Run contests

Everyone loves to win a thing or two; especially from a brand they follow and adore. Facebook contests is a great way to engage the audience and give them gifts in return for participation; to make sure members on the page keep sharing conversations with the brand.

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Is Facebook integral to the digital marketing strategy of your brand? Do you manage the page on your own; or have you hired a social media agency? Which of the above tips have worked the best for you? Do share your experience!

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