Digital Marketing Insights

Launched in November 2014, Dubsmash is the new cool-kid on the block. With over 20 million dubbers using the app across 129 countries, it’s no surprise that the app has made it to the top …

We’ve talked about simplifying the approach to recording and analyzing social media metrics for your business in part 1 of this post here. In this post we’ll outline what types of metrics are crucial to …

With social media being a major part of marketing campaigns, marketers are pressed to measure the success and performance of their online efforts. Marketers struggle with a number of social tools and analytics to make …

Last month Facebook announced a big change to its promotion guidelines. One of the most significant takeaways from this is that businesses can now run contests and host other promotions on Facebook right from their …

Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …

Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …

Did you know that the Harlem Shake videos have been viewed world over by over 700 million people and counting? The Harlem Shake video phenomenon seemed to dwarf even the recent ‘Gangnam Style’ video which …

For a majority of us, social networking sites take up a large chunk of our time. Even if you’re not a professional social media marketer, you are likely to be plugged into Facebook every single …