Chatbots – Your Virtual Assistant In The Making!
With the ever growing work in the field of artificial intelligence (AI), chatbots are turning out to be very convenient in terms of communication when it comes to basic queries. But, do you think we …
Top 6 Trends That Will Rule Digital Marketing in 2017
As we enter yet another calendar year, we set our sight towards the future, gazing at the opportunities that may come by for us marketers. Come, take a closer look at some of these. Some …
Dear Indian Brands, Are You On Pinterest?
Pinterest might not be for every brand but it is out there to make a mark and is a rage amongst brands that have the potential to capitalize on the portal. Pinterest is providing a …
12 SEO Trends To Follow In 2017
“The only thing that is constant is change” – a quote by Heraclitus which fits the ever changing and evolving world of Search Engine Optimization or SEO. Every now and again major search engines like …
UX Propaganda: Psychological Techniques to Make Your Product Addictive
Propaganda is as powerful as heroin; it surreptitiously dissolves all capacity to think. ― Gil Courtemanche, A Sunday at the Pool in Kigali By now, most people in the digital industry know how often products …
A Simple Guide To Create Effective Call To Action
We all want to make the landing pages look nice and persuasive, all at the same time. While adding attractive images to attract users, adding testimonials can build up trust. They both contribute immensely to …
6 Ways Of Boosting Your Brand’s Presence On Instagram
So you may think that Instagram is a world for young folks to flaunt their fancy photos with various filters and a platform that’s not on the priority list for businesses. Well, after reading this …
A Design Workflow Tutorial for Developers: Deliver Better UI/UX On Time
Working with a great designer or design team can be an invaluable asset to any team. With clear communication channels, and free-flowing co-operation, the designer should give you everything you need to speed up the …
Finding The Right Vendor And Getting The Best Out Of Them
Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …
5 Best Practices for Building an Epic Customer Appreciation Program
So, you’ve been instructed to build a customer appreciation strategy from the bottom up, or have been tasked to reinvigorate a failing program. Let’s set the context first by debunking the myth that building a …