The Digital Hawk-Eye – Analyzing the online conversations for IPL 2014
The digital pitch is set, the teams and its players are all in battle mode. So it’s a good time to see who the stars of the digital field are, as we enter the second …
5 digital marketing tricks you can learn from Narendra Modi’s digital campaign
You must have seen images of political leaders flashing on your Facebook timeline, banner ads popping up on any website that you visit, topics favouring a party or a leader trending all day on Twitter. …
Tracking the online political chatter – March-April 2014
There is a lot of noise going on around the elections, be it on the street, television or the internet. We are all surrounded by political parties pitching their own ways of making India better. …
Snapshot of Digital India – March 2014
The first quarter of the New Year is just over, and it’s time for lists of things to watch out for, trends that are going to make it big this year, predictions, forecasts, and sharing …
Voice of Democracy – Analyzing online India’s political conversations
A lot has been talked and debated about how important social media or the World Wide Web is going to be when it comes to having an impact on the elections in 2014. While each …
Why the Interest in Pinterest?
The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …
Snapshot of Digital India – December 2013!
How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …
Top Trends that Will Shape Digital Marketing
Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …
You don’t want to read this! Seriously!
Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …
Dethroning of the Mighty Television Commercials
What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …