6 Steps to optimize Online Lead Nurturing
Leads, Leads, LEADS! That’s the word you hear the most when it comes to B2B online marketing. As many marketers are now realizing, it’s not all about leads. The B2B sales process has put on …
The Role of Colours in Infographics
Colours and combinations of colours effectively convey a number of different messages. So using the right colours in your infographic is an effective way of sending stronger messages online. But before we look into the …
A Silver Lining to Ethinos’ Campaign!
A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I’ve mentioned in a previous blog post, working …
20 PPC Landing Page Tips for Successful Lead Generation Campaigns
PPC landing pages are an important element of search engine marketing; and need to be optimized for better results. PPC landing pages will help you to build trust for the brand and target leads that …
Vital Aspects of Successful Online Promotions and Marketing
Online advertising has grown to become a leading segment in the Indian advertising industry. Online media is catching up with the target audience of most brands because the internet is a fast-growing, easily available medium …
Read why digital marketing is going to be BIG…very BIG in India!
Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’ Our latest compilation of statistics, Snapshot of Digital …
Role of Digital Marketing in the B2B Landscape
The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more …
Ethinos is the social media agency for Kala Ghoda Arts Festival 2013!
The New Year has begun on quite an arty note for all of us at Ethinos! The last week of January saw us being signed on as the social media agency for Kala Ghoda Arts …
The 10 Commandments of Content Creation
‘Content Marketing’ – you hear it everywhere! It is fast becoming a priority on the agenda of marketers. Prospects and customers are no longer waiting to be fed information. On the contrary, they are actively …
So it has been a year; and what a year it has been for online India!
If numbers tell a story, then the story of online India seems to be a really exciting one! Be it internet connections, smartphone users, tablet users, or social media; the numbers have shown a consistently …