How TikTok and Snapchat can Help your Brand
From a filmmaking perspective, there’s no doubt that the TikTok vs Snapchat debate is going to rage on for a number of years as to which one is better; and which one is more serviceable …
Social Media as a Tool to Increase Students’ Participation
It is hard to find a student that does not have a social media account. They are used as a form of a public diary, to connect with friends and for sharing images. Sometimes social …
Are you making the most of your LinkedIn Company Page?
Do you have a LinkedIn Company Page for your business? And if the answer is No…should you have one? LinkedIn might not be the biggest or coolest of social networks, but from a businesses’ perspective, …
The Importance of Blogging for Small Businesses 2019 Digital Marketing Strategy
As the New Year approaches, now is the time to reassess your digital marketing strategy, catch on to the most defining trends of the year ahead, and look for opportunities for improvement. And we’ll say …
The Snapshot of Digital India
Festivals in India today are as much about online celebrations as they are offline. People connect even more than ever on social media platforms, such as Facebook and Instagram, to exchange greetings. This presents businesses …
Why It Is Crucial to Have a Solid Brand Awareness for Your Digital Business
As online presence creeps into all markets, it is important as a company to follow the trends and stay ahead of the game. Creating a memorable brand will ensure a customer will think of your …
6 ways of Improving your Social Media Optimisation
Is your social media content hum drum or does it stand-out? Some simple tweaks and edits are all it takes to draw readers to your social media posts and away from others. CTAs, questions and …
Search Engine Marketing (SEM) or Search Engine Optimization (SEO), which is more effective?
If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective …
How to measure, document and optimize Social Media Return of Investment
Measuring your Return on Investment, or ROI, for social media is essential because it helps you determine whether or not your social media strategy is as effective as it should be. Assigning value to the …
How to Grow Your Instagram Following for Improved Brand Awareness
Did you know that Instagram has over 500 million users? Can you even begin to imagine how many photos and videos have been shared on this fast-growing social media network? Well, the numbers are too …