Digital Marketing Insights

Pro tips cover the gamut from changing up the subject line, to email personalization, to behavioral marketing. Some may seem like basic ideas, but if you dig a little deeper into each of them you’ll see that not only can they be easy to implement, but there are many ways to use them.

As someone that works in digital marketing, have you ever been asked by your Nan ‘what exactly is it that you do?’ Faced with this question, you proceed to explain whilst she stares back blankly …

Emails still remain one of the most effective marketing tools. Investing time and efforts into an email writing isn’t simply still worth the time – it’s actually very important for everyone who wants to generate more leads and make the most out of their marketing strategy.

Email marketing is here to stay. No matter how fast the digital landscape evolves, email proves to be an effective marketing strategy to help meet business goals and increase ROI.

Just like all other business processes, marketing automation is all in the details. It is as good as your craftwork on the campaign.

Email marketing can be very complex; it is more than just importing contacts to sending out a campaign. If you are used to email marketing, building new campaigns and promotions can rapidly become very straightforward …

There’s more to digital marketing than meets the eye. Whenever we hear about this broad term we also think of social media, web design, email, SEO, lead generation, and more. To local businesses, it can …

When it comes to email optimization, the first thing you want to understand is how to improve a poorly performing email campaign. Even if you are running a somewhat successful email campaign, there is always …