Digital Marketing Insights

We all want to make the landing pages look nice and persuasive, all at the same time. While adding attractive images to attract users, adding testimonials can build up trust. They both contribute immensely to …

Google Analytics, provided by Google, is a free tool that one can use to track information about how visitors reach and interact with your website. Futhermore, Google Analytics also provides information about the demographics and …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …

You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …

Before reading further let me tell you upfront, this is an article that that debunks common myths and misconceptions about Social Media Marketing.In my experience there are certain misconceptions pertaining to social media that, I …

Imagine this! You are analyzing your website’s traffic information, and come to know that your monthly traffic has increased by 30% compared to last month, with 35% of the total traffic coming through image searches. …

As the year comes to a close, I thought it’s a good idea to a round-up of the important tips and insights we have learned and noticed along the way.  When it comes to Search …

I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …

2012 has been a revolutionary year for the SEO industry because of the introduction of some important algorithm updates like Penguin, and updated versions of Google Panda. As a result, we now have several factors …

Last year there were many updates to the Google algorithm; and these affected many brands and websites. Today, the Panda, Penguin, EMD, and other algorithms; not only improve Google search results; but also keep webmasters …