The Digital Hawk-Eye – Analyzing the online conversations for IPL 2014
The digital pitch is set, the teams and its players are all in battle mode. So it’s a good time to see who the stars of the digital field are, as we enter the second …
5 digital marketing tricks you can learn from Narendra Modi’s digital campaign
You must have seen images of political leaders flashing on your Facebook timeline, banner ads popping up on any website that you visit, topics favouring a party or a leader trending all day on Twitter. …
Why the Interest in Pinterest?
The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …
It’s time to add Facebook Open Graph to your website!
Facebook apps are slowly becoming an integral part of the Facebook timeline. And working in a social media agency, adapting to Facebook’s constant changes and updates is more a matter of ‘when’ (generally assumed immediately) …
Best Practices for Live-Tweeting at Conferences and Events
In the networked age that we live in, live-tweeting has become an important part of having an integrated presence at events and conferences. When done right, live-tweeting can prove to be a great way to …
Read why digital marketing is going to be BIG…very BIG in India!
Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’ Our latest compilation of statistics, Snapshot of Digital …
Role of Digital Marketing in the B2B Landscape
The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more …
Social Media 2013 – Hot on Twitter and featured by Slideshare!
It’s the first quarter of 2013, and everyone has turned soothsayer! Everyone’s busy analysing data, looking for patterns, trying to figure out and predict what 2013 is likely to throw up for digital marketing, social …
Harlem Shake – Ethinos Digital Marketing style!
As a digital marketing agency, we’re quite attuned to having our eyes and ears open to the disruptions, trends, and fads that catch the fancy of the World Wide Web! And when you’re talking about …
Facebook Insights – What do they tell you and how do they help you?
When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …