Snapshot of Digital India – December 2013!
How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …
Top Trends that Will Shape Digital Marketing
Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …
Spreading Book Love on Pinterest – A Case Study
“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …
Snapshot of Digital India – (Aug 2013)
India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …
Ethinos makes it to the Winners’ List of the inaugural edition of The SkunkWorks Challenge!
Like we had told you in a blog post before, Ethinos had made it to the Top 10 Finalists of The SkunkWorks Challenge, held by Times of India and afaqs! And the verdict is out! …
A Silver Lining to Ethinos’ Campaign!
A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I’ve mentioned in a previous blog post, working …
Snapshot of Digital India – May 2013
Digital media is coming of age in India; and it is now important for businesses to build awareness about their brands in both, the traditional as well as the digital marketplace. A number of brands …
Feel at home with Facebook Home
Why did Facebook come out with Facebook home? Check this video to find out! Apart from this, the other major win for Facebook Home is the prime real estate is will occupy on the home …
Teens, Parents, Social Media – Finding your way around the complex love triangle!
In 2013, India is going online with a vengeance; and young teenagers seem to be the harbingers of this growth story. In the last 13 years, the number of Indians accessing the internet has increased …
Read why digital marketing is going to be BIG…very BIG in India!
Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’ Our latest compilation of statistics, Snapshot of Digital …