Voice of Democracy – Analyzing online India’s political conversations
A lot has been talked and debated about how important social media or the World Wide Web is going to be when it comes to having an impact on the elections in 2014. While each …
Why the Interest in Pinterest?
The world is digitally connected through social networks today, like never before. A staggering amount of content is being shared each day, each minute, each second! Every brand worth its salt wants a digital marketing …
Snapshot of Digital India – December 2013!
How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …
My Take on Social Media and Politics
When the world moved to social media; so did politicians. No matter what the medium, when it comes to advertising and marketing, there isn’t a medium that politicians will miss out on, in order to …
Top Trends that Will Shape Digital Marketing
Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …
How to boost your visual marketing with Instagram
3 Tips for instant Instagram Success! Visual marketing is one of the major trends which has helped brand and marketers to connect with consumers more effectively, striking an emotional chord and resonate across various cultures. …
Quick guide to Running Contests on Facebook
Last month Facebook announced a big change to its promotion guidelines. One of the most significant takeaways from this is that businesses can now run contests and host other promotions on Facebook right from their …
You don’t want to read this! Seriously!
Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …
Spreading Book Love on Pinterest – A Case Study
“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …
‘Graph’ically Yours… A look at the new Facebook insights
‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …