Digital Marketing Insights

So, you’ve been instructed to build a customer appreciation strategy from the bottom up, or have been tasked to reinvigorate a failing program. Let’s set the context first by debunking the myth that building a …

Google Analytics, provided by Google, is a free tool that one can use to track information about how visitors reach and interact with your website. Futhermore, Google Analytics also provides information about the demographics and …

“We throw them around in meetings, e-mails and important documents (such as resumes and client reports), and they land, like fingernails across a chalkboard, on everyone who has to hear or read them. We’re all …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …

Keeping up with the changing pace of social media requires businesses to employ an efficient social media monitoring tool. Currently, there are numerous tools that businesses can wield for any social media monitoring/online reputation management …

Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …

If you’re a marketer who hasn’t heard of marketing automation, then you’re probably living under a rock! Marketing Automation has been on the radar of marketing teams for quite some time now. While a small …

Technological advancements have led us to an age where we have to be careful not just about our social status, but also our online one as well. Internet has changed the way the world thinks …

We are in an exciting year as far as content marketing goes. As technology brings changes in how users consume content, we see publishers also creatively adapting to these trends. Understanding impactful content marketing trends …