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Digital Marketing Insights

From Ethinos

social media agency
June 27th, 2013

Getting Social with your Product

Social Media Marketing

Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …

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Social Media for Real Estate
June 20th, 2013

Effective Use of Social Media for Real Estate

Social Media Marketing

Gone are the days when real estate marketing was restricted to traditional media. Real estate marketing has moved onto the digital space, especially social media over the last few years. But are realtors using social …

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3514 1
Role of colors in Infographics
June 13th, 2013

The Role of Colours in Infographics

Digital Marketing

Colours and combinations of colours effectively convey a number of different messages. So using the right colours in your infographic is an effective way of sending stronger messages online. But before we look into the …

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Digital marketing strategy
June 6th, 2013

A Silver Lining to Ethinos’ Campaign!

Digital Marketing

A little less than a year ago, when the Olympics were on, I remember the atmosphere in office being enthusiastic to the point of seeming crazy! Like I’ve mentioned in a previous blog post, working …

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2174 None
June 1st, 2013

Snapshot of Digital India – May 2013

Social Media Marketing

Digital media is coming of age in India; and it is now important for businesses to build awareness about their brands in both, the traditional as well as the digital marketplace. A number of brands …

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2094 None
May 27th, 2013

How Twitter makes real time customer support a necessity rather than a choice

Social Media Marketing

Owing to social media’s real time nature, consumers’ response time expectations have become highly demanding. While some of these expectations might be construed as unrealistic, there is a looming pressure on brands, businesses, and their …

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2908 None
May 22nd, 2013

20 PPC Landing Page Tips for Successful Lead Generation Campaigns

Digital Marketing

PPC landing pages are an important element of search engine marketing; and need to be optimized for better results. PPC landing pages will help you to build trust for the brand and target leads that …

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5513 1
May 14th, 2013

Second screen is passé

Social Media Marketing

In the era of social media, content made for TV isn’t restricted to the idiot box any more. Many of us own PCs and mobile phones with a reasonably fast internet connection; and have access …

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2798 None
May 6th, 2013

It’s time to add Facebook Open Graph to your website!

Social Media Marketing

Facebook apps are slowly becoming an integral part of the Facebook timeline. And working in a social media agency, adapting to Facebook’s constant changes and updates is more a matter of ‘when’ (generally assumed immediately) …

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2213 None
April 23rd, 2013

3 Reasons Why Your Brand Needs Social Media Monitoring and Analytics

Social Media Marketing

People love to talk. And there is no guessing what they’ll want to talk about. If they happen to be your customers, they will probably talk about you too. Share their experience, recommend you, complain …

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