Digital Marketing Insights

Working with a great designer or design team can be an invaluable asset to any team. With clear communication channels, and free-flowing co-operation, the designer should give you everything you need to speed up the …

Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …

So, you’ve been instructed to build a customer appreciation strategy from the bottom up, or have been tasked to reinvigorate a failing program. Let’s set the context first by debunking the myth that building a …

Google Analytics, provided by Google, is a free tool that one can use to track information about how visitors reach and interact with your website. Futhermore, Google Analytics also provides information about the demographics and …

“We throw them around in meetings, e-mails and important documents (such as resumes and client reports), and they land, like fingernails across a chalkboard, on everyone who has to hear or read them. We’re all …

With over 402 million internet users in India, it should not come as a surprise that an ET report predicted spends worth INR 25,000 crore during the online festive shopping. After the sales ended, Amazon …

URL shorteners like Google’s own Goo.gl, are services that help take longer URLs (which can be above hundred characters long) and convert them into manageable links that are less than 20 characters. URL shorteners are …

Keeping up with the changing pace of social media requires businesses to employ an efficient social media monitoring tool. Currently, there are numerous tools that businesses can wield for any social media monitoring/online reputation management …

Before venturing into any online business, it is very important to finalize on one content management system. Each content management system comes with its own set of pros and cons. It is better to evaluate …

If you’re a marketer who hasn’t heard of marketing automation, then you’re probably living under a rock! Marketing Automation has been on the radar of marketing teams for quite some time now. While a small …