Digital Marketing Insights

If you are not communicating effectively with your customers, someone else is! In today’s times, communicating effectively with your customer is regarded as a game changer. Industries like Telecom, Banking, Retail and Utilities are investing …

While Mashable has done a decent job of documenting what happened. They haven’t quite managed to capture how deeply entrenched into the psyche of the online public Facebook has become. Right from the hype around the “The Social Network” to the panic attacks that hit marketer’s every time Facebook makes changes. It’s been an incredible journey Mark Zuckerberg from being on the fringes of Harvard to becoming the poster boy for Social Media and being named the TIME Magazine person of the year.

Given below is a list of some key things that companies need to keep in mind before spending time and money on an SEO effort. • Is the keyword present in the domain? If possible, …

Social media, through its very nature of being interactive and conversation based, makes a very strong case for itself when it comes to marketing products and services to consumers. However, if we were to look …

“Social media is getting to be more like a platform for free billboards” They are everywhere given the fact that everyone’s on Facebook, Twitter etc or rather everyone has to be on Facebook, Twitter and …

There are books, blogs, and even conferences devoted to SEO, however you should be thinking about SEO in the simplest of terms. Don’t get too caught up in the hype and theories and trying to …

When planning a design for a website, we think about the target audience, however there’s typically more than one audience we’re communicating to. Many websites, particularly the homepage, must cater to a number of different …

So you’ve finally decided to get your business online and go digital. What next? How do you go about planning and implementing a digital marketing strategy that really adds value to your business? The 10 …

“Digital Marketing is like teenage sex, everybody’s excited about it but very few people are doing it well.” – Keith Weed, CMO, Unilever Global Are you one of those who aim to get it right …