Digital Marketing Insights

3 Tips for instant Instagram Success! Visual marketing is one of the major trends which has helped brand and marketers to connect with consumers more effectively, striking an emotional chord and resonate across various cultures. …

Last month Facebook announced a big change to its promotion guidelines. One of the most significant takeaways from this is that businesses can now run contests and host other promotions on Facebook right from their …

Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …

What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …

“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …

Recent news had it, that thousands of WordPress sites with an administrator username set to ‘admin’ or ‘Admin’ were hacked via large scale brute force attacks. A majority of these attacks were dictionary based attacks …

Google has brought us a new search algorithm. This algorithm gives soul to the Google crawlers, and brings in the best search results; the ones we eagerly look for. The latest algorithm, ‘Hummingbird’ is rightly …

‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …

Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …

Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …