Digital Marketing Insights

Newspapers and magazines are a thing of the past. Today is the time of convergent journalism and the fight between rival editorial offices for users’ attention. These offices produce nearly all types of media and …

Nowadays, generating traffic on a business’ website is essential. Brands dedicates hundreds of hours towards ensuring that they rank higher than they competitors. Some brands even spend money on experts who can help them generate …

If you want to sell your content or product you have to target your audience from where they are. In the recent years, there has been a tremendous inflation with technology and internet. Users are …

If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective …

Nothing can sell quite like a powerful brand image. No pushy ads or promotions can replace what a well-built brand can do in terms of bringing in more revenue. However, in this competitive modern climate, …

Know this: copywriting and content marketing is not the same thing. Copywriting refers to any writing that introduces others to a company brand (e.g. website content), educates, entertains, or inspires (e.g., blog and social media …

Everyone knows how much reach viral content can have. Once a post, or photo, or any other media content becomes a phenomenon, it spreads like proverbial wildfire across the web with little signs of slowing …

Search engine management today is one of the essential tools for any business. It is widely used to affect sales through SEO optimization and also used in reputation management of enterprises to increase the reliability …

Did you know that marketing automation contributes to a base of leads that gives a boost of 39% to sales? It is therefore not a surprise as to why the field of Marketing Automation has …

Conversion rate optimization is creating an experience in your site that’s bound to turn visitors into potential customers. These are usually techniques where you are monetizing your website and landing page. With the holidays just …