Digital Marketing Insights

When it comes to optimizing an ecommerce portal, it is important for business owners and marketers to align the portal to top search engines such as Google. In the recent past, Google has evolved as …

Influencer marketing campaigns are becoming increasingly popular. This marketing approach taps into existing social media community leaders, termed as influencers, to effectively communicate brand content and messaging over platforms such as Twitter, Instagram and LinkedIn. …

In this competitive market, creating a mobile app is not enough for your business or getting new customers. Companies have to invest in app marketing as much as app development. Uploading your app in the …

The year 2018 saw a double-digit growth in terms of digital ad spends. The trend continues to be on incline this year too. As the digital universe gets highly saturated, staying ahead of the game …

Data is allowing marketers and strategy experts understand their customers in ways that one could only dream of twenty years ago. The ability to understand how customers interact with products and brands is helping business …

While marketing expanded its wings from traditional to digital marketing, new opportunities to reach & engage with the target audience have emerged. And within the digital marketing landscape, it is video marketing that has developed …

Marketing is a vital part of every business, but since customers are evolving, the strategies of reaching them must also change and be up to date. This is where marketing automation comes in handy. There …

An attractive custom thumbnail image often determines whether viewers will watch your YouTube video. In other words, an attractive custom thumbnail works like a magnet to attract the audience. Though it is well known that …

Digital marketing has proven to be a dynamic tool for enterprises to reach, convert and consistently engage with their target audience, while getting the most optimum returns on investments. In fact, businesses utilizing a digital …

People love events. According to statistics, millennials attend live events more often than other generations. The popularity of live events is good for marketers and businesses because events are a great way to connect with …