Digital Marketing Insights

Digital marketers are always digging for ways to leverage the brand website to accelerate the user journey through the marketing funnel. Isn’t it true? Be it a blogging website for an individual or a website …

Statistics prove that digital marketing-driven companies are actively turning to personalized marketing tools. According to a survey conducted by Infosys, 86% customers agree that personalization has influenced their shopping habits and decision-making. While personalization can …

Indisputably, keyword research is fundamental to any content marketing, PPC, or SEO campaign. Failure to use the right keywords means that your content will not be reaching the right audience, a move that naturally leads …

When it comes to optimizing an ecommerce portal, it is important for business owners and marketers to align the portal to top search engines such as Google. In the recent past, Google has evolved as …

Influencer marketing campaigns are becoming increasingly popular. This marketing approach taps into existing social media community leaders, termed as influencers, to effectively communicate brand content and messaging over platforms such as Twitter, Instagram and LinkedIn. …

In this competitive market, creating a mobile app is not enough for your business or getting new customers. Companies have to invest in app marketing as much as app development. Uploading your app in the …

The year 2018 saw a double-digit growth in terms of digital ad spends. The trend continues to be on incline this year too. As the digital universe gets highly saturated, staying ahead of the game …

Data is allowing marketers and strategy experts understand their customers in ways that one could only dream of twenty years ago. The ability to understand how customers interact with products and brands is helping business …

While marketing expanded its wings from traditional to digital marketing, new opportunities to reach & engage with the target audience have emerged. And within the digital marketing landscape, it is video marketing that has developed …

Marketing is a vital part of every business, but since customers are evolving, the strategies of reaching them must also change and be up to date. This is where marketing automation comes in handy. There …