Digital Media Snapshot
If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …
The Social Way of Life
We live in an ever-changing and constantly adapting world. Not so much in the biological sense of the term, but in terms of the sphere of social trend that envelopes us. That very sphere which …
Brownie points for working in Social Media Company
When Facebook was launched in 2004, nobody thought that it would be a craze in itself. Being social had a different meaning altogether. Social meant ‘hanging out’ with people. In real. Facebook changed the whole …
Is Social Media too Masculine?
Social media is a virtual world that everyone wants to be a part of. To network, to interact, to share opinions and do a lot more. Irrespective of whether the individual is a male or …
5 tips to help you tackle Bounce Rate better
In the ever-changing space of digital marketing bounce rate is one of the common confusing problems you face. You might doing online marketing for your website but do you know if visitors who come to …
Use of Google Places for Enhancing Your Business
Google is one of the most popular and most searchable search engines in the world. It provides broad and fast results related to your searches. Many people modify their searches locally while looking for a …
Search Engine Optimization: How to market products and services
Most of us, today, are quite familiar with Digital Media Marketing. Right from the simple needs like the address of a restaurant or retail store to the more high involvement needs like buying a gadget …
Social media for Indie musicians
Before we start, and like all my other articles let me first say, ‘I am not a marketing guru’ I am here NOT to give you a spiel, but to just share my experience and hope …
Post MBA My first job as a Digital Marketer
From formal dress codes, management books to timely deliveries of presentations and to classroom lectures as a management student. The journey was difficult though but pulled it off with great zeal. So today I stand …
India…digitally yours!
If statistics are anything to go by, digital media in India is set to grow. And how! Internet, mobile connections, broadband connections have all grown by double digit percentage figures. It is also interesting to …