Digital Marketing Insights

A little while ago, I was working on my laptop at home when suddenly on a website I spotted an ad with ‘Top Gear – Stunt School’ written all over it. I am a huge …

The start of a new quarter for most marketers quite often means lots of reflection, reviewing past performance & implementing new ideas / learning’s. Digital marketing and search as part of that have come a …

The story of how Ethinos Match Predictor measuring Online chatter around the world cup matches was able to predict the outcomes of the World Cup Matches.

A blog is one of the easiest ways to generate fresh and unique content for your website and also to get the links. Quality, unique and interesting content naturally attracts links. There are many ways …

The study (http://sncr.org/wp-content/uploads/2009/11/New_Symbiosis_Early_Research_Findings_Final_v4.pdf) presented at Harvard University by the “Society For New Communications Research”(http://sncr.org/2009/05/27/2009-symposium-and-awards-gala/ ) in November 2010, was  a rather interesting read. I thought that a summary of their findings would be a great …

If you are not communicating effectively with your customers, someone else is! In today’s times, communicating effectively with your customer is regarded as a game changer. Industries like Telecom, Banking, Retail and Utilities are investing …

While Mashable has done a decent job of documenting what happened. They haven’t quite managed to capture how deeply entrenched into the psyche of the online public Facebook has become. Right from the hype around the “The Social Network” to the panic attacks that hit marketer’s every time Facebook makes changes. It’s been an incredible journey Mark Zuckerberg from being on the fringes of Harvard to becoming the poster boy for Social Media and being named the TIME Magazine person of the year.

Given below is a list of some key things that companies need to keep in mind before spending time and money on an SEO effort. • Is the keyword present in the domain? If possible, …

Social media, through its very nature of being interactive and conversation based, makes a very strong case for itself when it comes to marketing products and services to consumers. However, if we were to look …

“Social media is getting to be more like a platform for free billboards” They are everywhere given the fact that everyone’s on Facebook, Twitter etc or rather everyone has to be on Facebook, Twitter and …