Digital Marketing Insights

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …

Out of interest and also a sense of duty I feel towards society, I’ve generally always believed in doing my bit to support charitable causes. In the course of my business interactions and as a …

So you’ve planned the perfect digital marketing strategy. Placed the right ads on the right sites and got your target audience to click them. And now they’re on the landing page. Your company’s first interface …

If you haven’t been tweeting away for your business yet, you might be missing out on a major opportunity.  Twitter, a micro-blogging platform that lets you express yourself in 140 characters is proving to be …

When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …

If I got a rupee for every time I read ‘Content is King’, I’m sure I would’ve made enough be able to give up my job and live a dream life with no worries in …

If the latest Digital Media Snapshot of India is anything to go by, saying that digital media is booming in India would be quite an understatement! In three months, internet connections have grown by 20 …

We live in an ever-changing and constantly adapting world. Not so much in the biological sense of the term, but in terms of the sphere of social trend that envelopes us. That very sphere which …

When Facebook was launched in 2004, nobody thought that it would be a craze in itself. Being social had a different meaning altogether. Social meant ‘hanging out’ with people. In real. Facebook changed the whole …

Social media is a virtual world that everyone wants to be a part of. To network, to interact, to share opinions and do a lot more. Irrespective of whether the individual is a male or …