Otherwise Occupied
As I travel in my rickshaw on my way to start another day, in a social media agency, my mind can’t help but ponder. What am I thinking about? Well, I am thinking about how …
The Recipe to the perfect Viral Campaign!
Did you know that the Harlem Shake videos have been viewed world over by over 700 million people and counting? The Harlem Shake video phenomenon seemed to dwarf even the recent ‘Gangnam Style’ video which …
Teens, Parents, Social Media – Finding your way around the complex love triangle!
In 2013, India is going online with a vengeance; and young teenagers seem to be the harbingers of this growth story. In the last 13 years, the number of Indians accessing the internet has increased …
Vital Aspects of Successful Online Promotions and Marketing
Online advertising has grown to become a leading segment in the Indian advertising industry. Online media is catching up with the target audience of most brands because the internet is a fast-growing, easily available medium …
Best Practices for Live-Tweeting at Conferences and Events
In the networked age that we live in, live-tweeting has become an important part of having an integrated presence at events and conferences. When done right, live-tweeting can prove to be a great way to …
Read why digital marketing is going to be BIG…very BIG in India!
Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’ Our latest compilation of statistics, Snapshot of Digital …
Role of Digital Marketing in the B2B Landscape
The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more …
Google Analytics and Google Webmaster – 2 Free Tools no Search Marketer can afford to ignore!
Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of …
Social Media 2013 – Hot on Twitter and featured by Slideshare!
It’s the first quarter of 2013, and everyone has turned soothsayer! Everyone’s busy analysing data, looking for patterns, trying to figure out and predict what 2013 is likely to throw up for digital marketing, social …
Harlem Shake – Ethinos Digital Marketing style!
As a digital marketing agency, we’re quite attuned to having our eyes and ears open to the disruptions, trends, and fads that catch the fancy of the World Wide Web! And when you’re talking about …