Digital Marketing Insights

Online advertising has grown to become a leading segment in the Indian advertising industry. Online media is catching up with the target audience of most brands because the internet is a fast-growing, easily available medium …

In the networked age that we live in, live-tweeting has become an important part of having an integrated presence at events and conferences. When done right, live-tweeting can prove to be a great way to …

Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’ Our latest compilation of statistics, Snapshot of Digital …

The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more …

Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of …

It’s the first quarter of 2013, and everyone has turned soothsayer! Everyone’s busy analysing data, looking for patterns, trying to figure out and predict what 2013 is likely to throw up for digital marketing, social …

As a digital marketing agency, we’re quite attuned to having our eyes and ears open to the disruptions, trends, and fads that catch the fancy of the World Wide Web! And when you’re talking about …

For a majority of us, social networking sites take up a large chunk of our time. Even if you’re not a professional social media marketer, you are likely to be plugged into Facebook every single …

2012 has been a revolutionary year for the SEO industry because of the introduction of some important algorithm updates like Penguin, and updated versions of Google Panda. As a result, we now have several factors …

The New Year has begun on quite an arty note for all of us at Ethinos! The last week of January saw us being signed on as the social media agency for Kala Ghoda Arts …