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Digital Marketing Insights

From Ethinos

Digital marketing strategy

February 18th, 2013

The 3 M’s of Social Media Analytics for Rookies!

Social Media Marketing

For a majority of us, social networking sites take up a large chunk of our time. Even if you’re not a professional social media marketer, you are likely to be plugged into Facebook every single …

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February 15th, 2013

Search Engine Optimization: New Strategy for 2013

Search Engine Optimization

2012 has been a revolutionary year for the SEO industry because of the introduction of some important algorithm updates like Penguin, and updated versions of Google Panda. As a result, we now have several factors …

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February 7th, 2013

Ethinos is the social media agency for Kala Ghoda Arts Festival 2013!

Digital Marketing

The New Year has begun on quite an arty note for all of us at Ethinos! The last week of January saw us being signed on as the social media agency for Kala Ghoda Arts …

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January 5th, 2013

Top 5 Resources to help you keep track of the Google Algorithm

Search Engine Optimization

Last year there were many updates to the Google algorithm; and these affected many brands and websites. Today, the Panda, Penguin, EMD, and other algorithms; not only improve Google search results; but also keep webmasters …

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December 26th, 2012

Tips to choose the best time for posting on Facebook

Social Media Marketing

Knowing the right time to post updates on Facebook can help you reach the maximum number of fans; and increase the engagement on your page. Here are some tips to help you decide what time …

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December 10th, 2012

Tips to incorporate SEO-friendly CMS for your website

Search Engine Optimization

Sometimes it is hard to manage the content of a website, because it has different forms of data like texts, images, videos etc. A CMS (Content Management System) essentially is software that helps you to …

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November 22nd, 2012

SEO – A Beginner’s Guide

Search Engine Optimization

Search Engine Optimization (SEO) is the process by which you can improve the visibility of your website by making it rank higher on search engine result pages; through an organic listing as opposed to a …

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November 5th, 2012

What’s up @ Ethinos?

Social Media Marketing

This is turning out to be a record setting phase for us at Ethinos! After the interaction record we set on our post on the Olympic Gold Quest Facebook page; this month we made it …

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October 22nd, 2012

Digital marketing lessons from Red Bull’s offline marketing strategy

Digital Marketing

The recent supersonic skydive jump of Felix Baumgartner got a lot of recognition for Red Bull due to the 20,239,065 views that the video got. Considering how many people watched the telecast, and how prominent …

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October 15th, 2012

Tips to generate higher engagement levels on Facebook

Social Media Marketing

Own a Facebook page? Have a community of audience to engage on Facebook? Here are five ways to better the engagement levels on your Facebook community page. 1. Ask Questions: Asking questions is a great …

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