Digital Marketing – An Introduction to the Basics
If you want to sell your content or product you have to target your audience from where they are. In the recent years, there has been a tremendous inflation with technology and internet. Users are …
Search Engine Marketing (SEM) or Search Engine Optimization (SEO), which is more effective?
If you are related to the field of Digital Marketing in anyway, you might have heard about SEM and SEO. These are like the two sides of a coin and are among the most effective …
5 Cost-Effective Digital Marketing Strategies to Boost Brand Awareness
Nothing can sell quite like a powerful brand image. No pushy ads or promotions can replace what a well-built brand can do in terms of bringing in more revenue. However, in this competitive modern climate, …
5 Reasons to Boost Your Copywriting ‘Game’ in Your Marketing Strategy
Know this: copywriting and content marketing is not the same thing. Copywriting refers to any writing that introduces others to a company brand (e.g. website content), educates, entertains, or inspires (e.g., blog and social media …
How Viral Content Can Impact Your Website’s SEO
Everyone knows how much reach viral content can have. Once a post, or photo, or any other media content becomes a phenomenon, it spreads like proverbial wildfire across the web with little signs of slowing …
How to Perform Reputation Management SEO for Your Branded Keywords
Search engine management today is one of the essential tools for any business. It is widely used to affect sales through SEO optimization and also used in reputation management of enterprises to increase the reliability …
6 ecommerce strategies you must use in 2019
Did you know that marketing automation contributes to a base of leads that gives a boost of 39% to sales? It is therefore not a surprise as to why the field of Marketing Automation has …
Increase Your eCommerce Conversion This Holiday Season With These Effective CRO Techniques
Conversion rate optimization is creating an experience in your site that’s bound to turn visitors into potential customers. These are usually techniques where you are monetizing your website and landing page. With the holidays just …
10 Digital Marketing Techniques Well Known Business Brands Have Used
Online marketing or digital marketing is absolutely critical when it comes to any business succeeding, no matter which industry you are involved in. Whereas in the past traditional advertising was used by businesses, these days …
Listen and Learn: 5 Excellent Digital Marketing Podcasts
A busy digital marketing professional can’t easily read many potentially unsatisfactory articles and books or watch videos reexplaining concepts they already know about. Chances are you are looking for something a little more focused and …