Snapshot of Digital India- March 2016
Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …
India’s Contribution To The Digital Revolution – Of The People, By The People, For the people of India
More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …
6 Video Marketing Tips You Can Rely On
Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process. –Jill Rowley, Social Selling Evangelist True! Videos can demonstrate your product better. As Robertson rightly …
SEO Trends To Follow In 2016
2015 has been a thrilling year for Search Engine Optimization. The year saw the much-awaited Mobilegeddon update, which penalized websites that ignored mobile compliance, followed by a new quality algorithm for content and a bunch …
‘APPy DOWNLOADING! – 10 Tips for Optimising App Install Campaigns on Google Adwords
How do you increase your app installs? How do you keep Cost Per Install (CPI) under control? What strategies can you apply to your campaign and how? How can you checkmate competition when entering the …
Snapshot of Digital India- September 2015
Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …
WhatsAppinar – Taking Brand Communication A Step Further
Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …
5 Secret Weapons of Social Media
A day without internet, No way! Half of the time people spend is on social media either checking their Facebook status or commenting on WhatsApp. People always keep on creating hype about social media. Evolution …
Connect, Interact and Expand with Viadeo
Social media is becoming a huge platform and it will have a great impact on businesses in the coming centuries. It is becoming very important for organizations to stay updated with the social media marketing …
ScoopWhoop – Recapturing Consumer Attention & Brand Love
“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …