Digital Marketing Insights

You cannot just upload videos on YouTube and expect them to ‘Go Viral’. It’s no rocket science that YouTube is becoming a prodigious platform used by teeming millions. In today’s world, companies have to create …

Holi is just around the corner and the festival of colors is indeed a symbol of unity in diversity in India. While we all have diverse choices, our ultimate aim is to have a close-knit …

More than a century before the #MakeInIndia trend started, Indian businessmen started manufacturing products and offering services within; some with and some without technological collaboration with foreign companies. Perhaps some people were not as awed …

Using video to connect with a prospect is so much more than a cold call. It humanizes the selling process. –Jill Rowley, Social Selling Evangelist True! Videos can demonstrate your product better. As Robertson rightly …

2015 has been a thrilling year for Search Engine Optimization. The year saw the much-awaited Mobilegeddon update, which penalized websites that ignored mobile compliance, followed by a new quality algorithm for content and a bunch …

How do you increase your app installs? How do you keep Cost Per Install (CPI) under control? What strategies can you apply to your campaign and how? How can you checkmate competition when entering the …

Yet again…it’s that time of the year when we go number crunching and come up with digital statistics that are worth sharing. Did you know? There has been 5X increase in App downloads in the …

Businesses of all forms – size or type, have one crucial requisite that determines their longevity and sustainability – the ability to communicate. An idea, product or service imperatively requires validation, promotion, recommendation and interaction …

A day without internet, No way! Half of the time people spend is on social media either checking their Facebook status or commenting on WhatsApp. People always keep on creating hype about social media. Evolution …

Social media is becoming a huge platform and it will have a great impact on businesses in the coming centuries. It is becoming very important for organizations to stay updated with the social media marketing …