ScoopWhoop – Recapturing Consumer Attention & Brand Love
“How do we make this content VIRAL?” How many of us have gone through this perilous scenario? The answer, as most of us know is you can’t! A while back, many brands and entrepreneurs started …
The Kick-Starters’ Ultimate Guide to Online Monitoring
The digital world is filled with conversations comprising of question-answers, reviews-suggestions, critiques- compliments for your brand or its products and services. You need a mechanism to channelize this rich feedback into your strategy in order …
4 Mistakes That Can Ruin Your Brand’s Identity
We were born to be real not to be perfect. Nobody is perfect in this competitive business world that’s why pencils have erasers. Similarly, some mistakes can really goof up your brand. Nobody has the …
The World is LIVE, The Reason is Periscope!
Your best friend goes out for a vacation to Madrid, while you are busy completing your day’s work at office. He shares pictures of the beautiful landscape of Spain leaving you in pain of not …
To Gif or Not To Gif
Facebook rolls out another feature update that now lets you add a gif image to your status update. The process is fairly simple; all you need to do is paste the web link of the …
Gone in 2 Minutes! How Nestle Can Rebrand Maggi
It’s hot, it’s yummy, and it’s the ultimate comfort food of millions across the globe but will it survive the ongoing controversy? Only time can tell. Nestlé’ Maggi is creating havoc in the food space. …
Dubsmash For Brands?
Launched in November 2014, Dubsmash is the new cool-kid on the block. With over 20 million dubbers using the app across 129 countries, it’s no surprise that the app has made it to the top …
The History of PPC (Pay Per Click)
Search engine advertising has become a significant element of the web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly affects the probability that a user …
10 Bollywood heartthrobs who are anti-social media
If you thought all celebrities love to be in the spotlight, then read on to be surprised. They have ruled the silver screen for years and invariably hogged the limelight, but are pretty wary when …
5 Things You Need To Consider For A Successful Mobile App Marketing Strategy
Mobile apps are the new digital identity of a brand. The mobile app helps the brand to build loyalty, increase visibility and accessibility along with increase exposure. The brand can communicate with the consumer on …