Digital Marketing Insights

When it comes to social media for brands or companies, most people think of a Facebook page with pictures, contests, and customer interactions. Our current use of social media still leaves a lot more to …

There are a lot of techniques, executives managing search engine optimization, are using these days; to get a better ranking on search engines. Unfortunately, not all of them are worth a mention as they involve …

Facebook, Twitter & LinkedIn is old school. For a lot of social media marketing professionals, Pinterest is the newest favourite! Well, what makes this new entrant so special? Why has Pinning become so interesting and …

If you’re one of those who’ve had the harrowing experience of coding an HTML E-newsletter, and spent hours trying to figure out what you’ve done wrong that’s causing the design to render differently on different …

When you think of social media platforms, Facebook and Twitter are the two giants that will most likely be the first ones to strike your mind. They have virtually become generic names for social networking! …

Gone are the days when games were just meant for kids. Gamification, these days, has become a vital weapon in the constantly changing and very challenging armoury of digital marketing. Basically, gamification means using gaming …

Out of interest and also a sense of duty I feel towards society, I’ve generally always believed in doing my bit to support charitable causes. In the course of my business interactions and as a …

So you’ve planned the perfect digital marketing strategy. Placed the right ads on the right sites and got your target audience to click them. And now they’re on the landing page. Your company’s first interface …

If you haven’t been tweeting away for your business yet, you might be missing out on a major opportunity.  Twitter, a micro-blogging platform that lets you express yourself in 140 characters is proving to be …

When Facebook announced its new format of timelines for official brand/company pages, it received both, positive and negative reactions to the changes. However, inspite of the mixed response to the look and feel, most users …