Digital Marketing Insights

4 Ps, 7 Ps, product marketing…are you wondering if you clicked on the wrong blog post? Well, just for the record, nope. Sure, the 4 Ps of marketing are well-known, Product, Place, Promotion, Price. If …

With the ever growing work in the field of artificial intelligence (AI), chatbots are turning out to be very convenient in terms of communication when it comes to basic queries. But, do you think we …

As we enter yet another calendar year, we set our sight towards the future, gazing at the opportunities that may come by for us marketers. Come, take a closer look at some of these. Some …

Pinterest might not be for every brand but it is out there to make a mark and is a rage amongst brands that have the potential to capitalize on the portal. Pinterest is providing a …

“The only thing that is constant is change” – a quote by Heraclitus which fits the ever changing and evolving world of Search Engine Optimization or SEO. Every now and again major search engines like …

Propaganda is as powerful as heroin; it surreptitiously dissolves all capacity to think. ― Gil Courtemanche, A Sunday at the Pool in Kigali By now, most people in the digital industry know how often products …

We all want to make the landing pages look nice and persuasive, all at the same time. While adding attractive images to attract users, adding testimonials can build up trust. They both contribute immensely to …

So you may think that Instagram is a world for young folks to flaunt their fancy photos with various filters and a platform that’s not on the priority list for businesses. Well, after reading this …

Working with a great designer or design team can be an invaluable asset to any team. With clear communication channels, and free-flowing co-operation, the designer should give you everything you need to speed up the …

Finding the Right Vendor Partners – A Marketing and Comms Perspective We all work with multiple service providers in our space, the design agency, the PR firm, the digital gurus, the market researchers, the big …