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Digital Marketing Insights

From Ethinos

April 10th, 2013

Big Data and social media: A match made in heaven?

Social Media Marketing

For a very long time now, social media has been more than just a buzz word in the marketing arena. Every business organization has a social media and digital marketing strategy integrated in its business …

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April 6th, 2013

Otherwise Occupied

Social Media Marketing

As I travel in my rickshaw on my way to start another day, in a social media agency, my mind can’t help but ponder. What am I thinking about? Well, I am thinking about how …

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April 2nd, 2013

The Recipe to the perfect Viral Campaign!

Social Media Marketing

Did you know that the Harlem Shake videos have been viewed world over by over 700 million people and counting? The Harlem Shake video phenomenon seemed to dwarf even the recent ‘Gangnam Style’ video which …

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March 25th, 2013

Teens, Parents, Social Media – Finding your way around the complex love triangle!

Social Media Marketing

In 2013, India is going online with a vengeance; and young teenagers seem to be the harbingers of this growth story. In the last 13 years, the number of Indians accessing the internet has increased …

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March 23rd, 2013

Vital Aspects of Successful Online Promotions and Marketing

Digital Marketing

Online advertising has grown to become a leading segment in the Indian advertising industry. Online media is catching up with the target audience of most brands because the internet is a fast-growing, easily available medium …

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March 19th, 2013

Best Practices for Live-Tweeting at Conferences and Events

Social Media Marketing

In the networked age that we live in, live-tweeting has become an important part of having an integrated presence at events and conferences. When done right, live-tweeting can prove to be a great way to …

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March 15th, 2013

Read why digital marketing is going to be BIG…very BIG in India!

Digital Marketing

Digital marketing in India is not a fluctuating trend anymore. The latest numbers show that we have definitely entered what could be called the ‘social media age!’ Our latest compilation of statistics, Snapshot of Digital …

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March 12th, 2013

Role of Digital Marketing in the B2B Landscape

Digital Marketing

The B2B landscape has undergone a significant transformation over the years. The emergence of digital technologies and platforms has created a drastic impact on marketing strategies. In an information-hungry age, customers are playing a more …

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March 1st, 2013

Google Analytics and Google Webmaster – 2 Free Tools no Search Marketer can afford to ignore!

Search Engine Optimization

Working in the search marketing industry for the past three and a half years, I have realized the importance of Google Analytics (GA) and Google Webmaster Tool (GWT). Ignoring these two tools is one of …

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February 22nd, 2013

Social Media 2013 – Hot on Twitter and featured by Slideshare!

Social Media Marketing

It’s the first quarter of 2013, and everyone has turned soothsayer! Everyone’s busy analysing data, looking for patterns, trying to figure out and predict what 2013 is likely to throw up for digital marketing, social …

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