Digital Marketing Insights

India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …

I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …

In the world of social media, every social networking site is innovating. Though Facebook leads the war, Google+, Twitter, and LinkedIn are not quite far behind! Every social networking website has a purpose, and tries …

Working in a social media agency, one often comes across similar sayings. Social media is like teenage sex, everyone wants to do it but only a few are doing it right. We have often had …

Facebook recently introduced support for hashtags – allowing users to view a feed of posts by people and pages about a specific term, with a hashtag. Example, if you search for #Books, you can see …

If you’re still wondering what I’m talking about, clearly you’ve been away too long! Here’s what The SkunkWorks Challenge was all about, and how we made it to the finals! And then we won! Nice …

Like we had told you in a blog post before, Ethinos had made it to the Top 10 Finalists of The SkunkWorks Challenge, held by Times of India and afaqs! And the verdict is out! …

Yes. We know that the headline does not tell you much! Because that’s what this blog post is for! So read on! Let’s start from the start! What is The SkunkWorks Challenge? It’s a brainwave …

Leads, Leads, LEADS! That’s the word you hear the most when it comes to B2B online marketing. As many marketers are now realizing, it’s not all about leads. The B2B sales process has put on …

Once upon a time I believed that if you had even a half decent product, it would market itself. And I was right then, but not anymore. Today, your product not only needs to be …