Digital Marketing Insights

Online marketers love social media because unlike websites, it allows them to extend their reach to untapped target audiences, engage with them, and create top-of-the-mind brand recall and loyalty. Instagram especially has become the darling …

For clarity, we define a startup as a registered organization, with less than 20 employees and revenues under Rs. 3 crores (US $400,000) a year.   A number of media outlets and business platforms look …

A number of organizations react to worrying signs of an economic disruption or slowdown by slashing budgets of perceived “non core” business activities. These typically include, training, travel, corporate events and incentives.  While reducing expenditure on …

If you are marketing yourself on the internet, chances are your customers are telling you that they want video. However, at first blush video marketing can seem too expensive and too complex to implement. That …

Event planners no doubt have recurring nightmares about putting everything they’ve got into an event … and nobody shows up. However, if the event planning team can harness the power of social media, they can …

Knowing how to lower costs in any aspect of your ad campaign is always music to any business owner’s ears. Learning how to make your Google Ads work to your advantage (and getting the highest …

Loaded with useful information and packed with entertainment, podcasts are a hugely engaging way for businesses to connect with their audience. A lot of businesses don’t truly appreciate the real potential behind podcasts. This is …

Content marketing has, for long, been fuelling good content and rewarding websites and businesses with better traffic, revenues, and ultimately better ROI generation. While it is crucial to invest a great deal of time and …

Instagram is a popular and favorite social media channel for entrepreneurs and individual users. The platform undergoes constant changes and updates that help users to leverage social media marketing benefits. It’s 2020, and despite the …

More than 80% of customers report researching purchases online, but less than three percent of people ever scroll past the first page of search engine results. This statistic makes it extremely important to ensure that …