Dethroning of the Mighty Television Commercials
What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …
Spreading Book Love on Pinterest – A Case Study
“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …
6 Basic Tips to Keep Your WordPress Blog Secure
Recent news had it, that thousands of WordPress sites with an administrator username set to ‘admin’ or ‘Admin’ were hacked via large scale brute force attacks. A majority of these attacks were dictionary based attacks …
Compare, Filter, and Play on Google Search!
Google has brought us a new search algorithm. This algorithm gives soul to the Google crawlers, and brings in the best search results; the ones we eagerly look for. The latest algorithm, ‘Hummingbird’ is rightly …
‘Graph’ically Yours… A look at the new Facebook insights
‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …
Study Plan and Tips to Ace the Google Analytics IQ Test
Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …
Have You Checked-in Into Geomarketing Yet?
Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …
Top 5 Reasons Why Mobile Marketing is Integral to Digital Marketing Strategy!
“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …
Snapshot of Digital India – (Aug 2013)
India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …
Top 5 Things to Not Do If You Want Sound Website Rankings!
I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …