Snapshot of Digital India – December 2013!
How has social media fared in the past one year? How much has it delivered on all the promises that mostly every social media agency confidently promised its clients? Not bad at all I’d say! …
My Take on Social Media and Politics
When the world moved to social media; so did politicians. No matter what the medium, when it comes to advertising and marketing, there isn’t a medium that politicians will miss out on, in order to …
Top Trends that Will Shape Digital Marketing
Considering the humongous amounts of information available, playing soothsayer when it comes to analysing digital marketing trends can get quite tedious. And a lot of times, it can leave you frustrated because there are so …
How to boost your visual marketing with Instagram
3 Tips for instant Instagram Success! Visual marketing is one of the major trends which has helped brand and marketers to connect with consumers more effectively, striking an emotional chord and resonate across various cultures. …
Quick guide to Running Contests on Facebook
Last month Facebook announced a big change to its promotion guidelines. One of the most significant takeaways from this is that businesses can now run contests and host other promotions on Facebook right from their …
You don’t want to read this! Seriously!
Imagine this! You’re waiting outside a store with 100 + people. The billboards, posters fallen on the floor next to you, read, 75% OFF on all our products! Everyone around you looks anxious, puzzled and …
Dethroning of the Mighty Television Commercials
What is the first thing you do when you wake up? Check Facebook? I’m sure that is the answer most of you would give. Because it’s true! Our obsession with social media is a reality! …
Spreading Book Love on Pinterest – A Case Study
“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …
6 Basic Tips to Keep Your WordPress Blog Secure
Recent news had it, that thousands of WordPress sites with an administrator username set to ‘admin’ or ‘Admin’ were hacked via large scale brute force attacks. A majority of these attacks were dictionary based attacks …
Compare, Filter, and Play on Google Search!
Google has brought us a new search algorithm. This algorithm gives soul to the Google crawlers, and brings in the best search results; the ones we eagerly look for. The latest algorithm, ‘Hummingbird’ is rightly …