Digital Marketing Insights

“The love of learning, the sequestered nooks, And all the sweet serenity of books” ― Henry Wadsworth Longfellow Everyone who loves books and reading can relate to this couplet; and on Hachette India’s social presence, …

Recent news had it, that thousands of WordPress sites with an administrator username set to ‘admin’ or ‘Admin’ were hacked via large scale brute force attacks. A majority of these attacks were dictionary based attacks …

Google has brought us a new search algorithm. This algorithm gives soul to the Google crawlers, and brings in the best search results; the ones we eagerly look for. The latest algorithm, ‘Hummingbird’ is rightly …

‘Change is never easy, you fight to hold on and you fight to let go’ – The Wonder Years. It’s true, isn’t it? We are always hesitant to change. And still, history is witness to …

Google Analytics is one of the most powerful tools to track your website visitors and effectiveness of your online marketing activities. Advance level WebMatrix along with Google Analytics can also help you to measure the …

Location based marketing offers companies a unique and compelling opportunity to use location based services to promote their brands in real-time. The idea that people can use their mobile devices to interact with their environment …

“I am not sure whether my customers will be looking for me on their mobile devices”, “Creating a mobile strategy is not a part of my plans, nor do I have the resources for it.” …

India is experiencing marked and rapid changes as more and more Indians get on the internet to be digitally connected. Social media is becoming one of the primary motivations for consumers to get online, and …

I started working in the search marketing industry almost four years back, and in these years of being a Search Engine Optimization professional, I have made quite a few mistakes and learnt from them! In …

In the world of social media, every social networking site is innovating. Though Facebook leads the war, Google+, Twitter, and LinkedIn are not quite far behind! Every social networking website has a purpose, and tries …